A company’s brand carries so much weight; it can make or break a business. Apple, McDonald’s and Coco-Cola are all immensely successful and a huge factor in their success has been their branding. While each company has taken a different approach to branding, they each have powerful lessons you can learn and apply to your […]

The great and terrible day has finally come and gone with Google’s mobile update. Google sent out the first round of notifications regarding the official launch of their algorithm modification almost 3 months ago. These notifications had many online aficionado worried about the potential fallout of these changes. I think we can all agree that 99% of […]

In today’s technology-based world, your website essentially serves as a storefront location for your online customers. There’s a reason content marketing companies focus on getting your website’s copy and design up-to-snuff before starting on a campaign: first impressions count. Here are 6 hints that your website may need some work: 1. Any given page takes […]

The sad truth about it all is that your website probably sucks. I’m not being harsh; I’m just stating the facts. It’s estimated that 96% of websites created have never been read by anyone other than the person who created it. So how do you make sure your website is being seen? Figure it out […]

While inbound marketing does focus very heavily on creating valuable, attractive content through blogs, social media and other avenues, the practice is much more involved. Website design, custom messaging, downloadable materials and search engine optimization are just a few inbound marketing tactics that work alongside a content marketing plan. The overall goal of inbound marketing […]

I’ve been blessed to be in the digital marketing industry for close to a decade. I’ve had a wide range of changes in my personal and professional life during that time; when I think about how I viewed the Internet back in those years, it’s almost like I was seeing with a different set of […]