3 Things All Marketers Should Know About Google’s Mobile Update

March 1, 2021

The great and terrible day has finally come and gone with Google’s mobile update.

Google sent out the first round of notifications regarding the official launch of their algorithm modification almost 3 months ago. These notifications had many online aficionado worried about the potential fallout of these changes. I think we can all agree that 99% of the online professionals we know had at least one nightmare with the Penguin or Panda updates. Those experiences definitely keep everyone on their toes when Google announces an update with such resolve.

The update was officially implemented on April 21.

I was always very skeptical about this update affecting the SERPs. However, this shows Google’s resolve to provide the best user-experience possible. Below are the 3 most important things we learned from the mobile update.

Website Performance is Increasingly Significant

While this update didn’t have a direct impact on the desktop SERPs, it does show   Google’s interest on mobile optimization. This is a very good indicator that mobile optimization will have a direct impact on the rankings with phones, tablets, or other devices.

We believe this update is even more significant in showing Google’s concern with mobile friendliness. We believe it shows Google’s insistence on providing the best user experience possible. That means the following:

  • If your website has a high bounce rate, it will have an effect on the SERPs in the days to come.
  • If your website isn’t engaging with content and/or design, it will affect its rankings in the future.
  • Google has giving you a warning with this update. Get it right now or pay the price.

Google is a Dynamic Animal in Constant Change

If you’ve been in the digital marketing game for a while you know this is a very dynamic industry. Anyone that has their act together had a responsive website two years ago. Needless to say, if you’re not constantly innovating, you’re going to be left in the dust. These are the main points we found with this point.

  • Google gave us a break with this update. Anyone without their head in the sand has a responsive website.
  • Make sure all elements including your landing pages are mobile friendly
  • Spend time finding ways to improve the user experience on your website. This will ensure you beat Google to their next update.

The Updates Aren’t Going To Stop

As much as we all wish would could go back to the easy days of 2009, it isn’t going to happen. We’ve got to keep pushing forward to stay on the right side of Google. Below are our top recommendations.

  • Pay special attention to the design of your website. Make sure it represents your brand in the right light.
  • Make sure your messaging shows your brand expertise and engages the user.
  • Focus on Average Pages Per Session. This shows if the user is finding value in your content.

The mobile update may not have been the armageddon many webmaster expected. Needless to say, there are some very important lessons smart professions have learned from this event.